Specially designed lodges were set up during major music festivals this summer, where adventurous partygoers could participate in body-painting dares, create customised t-shirts and spray on a graffiti wall.
The #Campaign4Change and #SpeakTheTruth campaigns were launched in Malta at three high profile party events in July and August: Isle of MTV in Floriana, Duke Dumont at Café Del Mar and Creamfields at the MFCC grounds.
“Ray-Ban’s campaign this summer was a huge success! All three events were buzzing with adventurous partygoers. We met over a thousand people at our specially designed Ray-Ban lodges — a hundred of whom participated in body-painting dares, joined the graffiti artist in decorating our Ray-Ban wall and over 850 who went home with their own customised Ray-Ban t-shirts, distributed as part of the incredibly popular #SpeakTheTruth campaign,” said Helena Tua at Ray-Ban Malta after the Creamfields dance festival on Friday.
Free Ray-Ban sunglasses were awarded to those daring enough to have their body covered in vibrant body paint. Meanwhile, those opting for a smaller piece of body art received Ray-Ban vouchers and Ray-Ban freebies, depending on how adventurous they were.
Partygoers also had their most honest confessions printed on customisable t-shirts at the #SpeakTheTruth t-shirt factory.
Legendary brand Ray-Ban continues to invite its fans to change the world by being true to themselves and openly expressing their beliefs, world-changing ideas and deepest confessions.
The Maltese edition of the campaign, brought to the island by Class Optical, Ray-Ban’s official representatives in Malta, is also organised in other countries worldwide.
Brand loyalists are encouraged to use the hashtag #Campaign4Change and #SpeakTheTruth to pitch their world-changing ideas on www.ray-ban.com/malta, and to access details and images of the campaign.
Ray-Ban’s official outlets in Malta can be located via www.eyewear.com.mt.