Emirates has unveiled a new rendition of its distinctive music, with a specially choreographed performance of the renowned Dubai Fountain in Downtown Dubai, inspired by the Hello Tomorrow theme. Set against the backdrop of the iconic Burj Khalifa, the world’s tallest building, the Emirates fountain show is a vibrant display of the essence of global harmony and spirit of Hello Tomorrow.
Emirates’ signature tune has been brought to life by England’s national orchestra, the Royal Philharmonic Orchestra in London and the Soweto Gospel Choir in Johannesburg, who midway through the composition brings an unexpected dramatic element, by singing the words “Sawubona Ungomso” – Zulu for ‘Hello Tomorrow’. Designed specifically for The Dubai Fountain by Grammy Award-winning composer Christopher Tin, the composition is not just a fusion of contrasting musical styles, but also captures the philosophy behind Emirates’ Hello Tomorrow platform.
“The coming together of talent from across the globe to create a single harmony is the embodiment of what we stand for at Emirates, and the driving force behind Hello Tomorrow,” said Boutros Boutros, Divisional Senior Vice President – Corporate Communications, Emirates. “In our journey towards creating a cultural movement, the music is a key element to setting the tone and mood in our communication, and creating unity in Emirates’ vision. The fountain show against the backdrop of a celebrated Dubai landmark provides an ideal setting for Emirates to unveil this evocative, global-inspired composition.”
As Emirates evolves from a travel brand to a global lifestyle brand, the theme music resonates across multiple touch points along a customer’s journey, serving as a reminder of life’s potential and embracing the future with all the possibilities it holds. Underscoring the Hello Tomorrow campaign, the music cuts across cultures and reaches out to a global audience from the brand’s advertising, to the ambient music played onboard any Emirates flight.
Emirates operates flights on a daily schedule from Malta to Dubai via Larnaka, Cyprus.