HUGO BOSS has sponsored ALEX THOMSON since 2003, boasting one of the most successful and durable partnerships in the sport of yachting. As an internationally successful organization, HUGO BOSS has become synonymous with fashion and lifestyle, outfitting Alex Thomson and his team with high-performance clothing for every imaginable type of weather condition, as well as with high-fashion apparel for all their formal events and functions. The HUGO BOSS Imoca 60 serves as a brand ambassador strengthening the perceived association between HUGO BOSS and sailing while promoting the company’s spirit of modernity, elegance and confidence.
The Rolex Middle Sea Race, an event of prestige and grandiosity is a staple for local industry in Malta and one of the world’s most renowned yachting events. This October, the 38th edition will commence, hailing 53 yachts from 20 countries. Taking place in the ‘Crossroads of the Mediterranean,’ the course has been described by Cognoscenti as the “most beautiful in the world” with its spectacular seascapes, rugged islands, active volcanoes and raw beauty.
To support Thomson’s participation, VF Group and HUGO BOSS have planned a series of initiatives in the run up to the start of the Rolex Middle Sea race, all of which are being supported by Veuve Clicquot and global partner Mercedes Benz.